EOC Week 10: What are the benefits vs. the features?

For my project I am doing is ThisIsLife.com, the key benefits vs the features have quite a bit of explaining because people just don't want cool features, this has to be different than most so the benefits will have to be the main selling point. With the features, people will be able to go onto the website and create profiles. When  you make a profile you can upload pictures, make posts, follow friends, follow certain groups, and message people back and fourth. Like any other social network. The difference is the UI system (User Interface) this will be one of the best features on the site because people now a days don't want to see a header a body and a footer on a site, they want things to move around and be exciting. This site will be very heavy on the UI system just for that reason. Users will be able to customize their settings for their profile to edit how much they want to offer. Basically giving the user a better handle on what their doing, because we already know that social networks run peoples lives everyday. Now for the benefits, they have to be unique in a way that will make a person want to come back everyday to find out more. The key benefits for ThisIsLife.com is that the experience you have on this site will be like no other. People will enjoy going on and reading peoples posts because each post will be meaningful and enjoyable to read. People will feel comfortable going on and speaking about their lives on this site where they don't have to worry about thinking about if people will like it or not. For people that are suffering with depression I can only hope that they will use this site as a pathway to happiness. No one should ever feel that low in life that nothing is exciting or fun. No one should ever feel that way.

Week Nine EOC: Three Great Mission Statements

Three great mission statements that I have read are as followed; Andre De Los Monteros DreCo Media   caught my attention because I too am wanting to help kids that are less fortunate then others, "I have had a long dream of reaching out and helping children with poor or no parental guidance and give the love and direction needed." http://drecomedia.blogspot.com/ I believe if everyone worked together we can make sure that the future generations of the nation will be able to live the lives we did when we grew up. Haley Blaine "Beauty and the Bully" caught my attention because in my own project I'm trying to help other people feel more comfortable posting about their lives.  "To spread the word about the seriousness of bullying. Our mission is to inspire youth to speak only kind words, and teach that it takes a kind heart and mouth to be truly beautiful." This is a inspiring mission statement and you can look at this and more at http://byhaleyblaine.blogspot.com/search/label/Final%20Project.
The last Mission statement that caught my attention a great deal is Kathryn Lynch f35 Studio, her passion to help veterans find confidential help for ptsd or other issues countered when they were deployed in the war. "Vets Ride will continuously evaluate other worthy charitable organizations that serve our military personnel and we will be flexible in shifting our financial support when applicable." You Can see this and more at http://f35studio.blogspot.com/search/label/Final%20Project

Week Nine BOC: Week Nine Top Hits

The top five songs of the 2012 summer are as followed; Call me maybe by Carly Rae Jepson , Payphone by Maroon 5 feat. Wiz Khalifa, Somebody That I Used To Know, Gotye feat. Kimbra, Wide Awake by Katy Perry, Lights by Ellie Goulding. The Information I read was on                          http://www.billboard.com/charts/summer#/charts/hot-100?order=timeon and by clicking the link you can see them too. Each of these songs are on the charts because each of them have catchy lyrics in the song for people to remember. Also by over playing them on the radio forces people to hear it, you might not like it the first time, but at some point you will be humming the tune of Call Me Maybe. By also putting songs into commercials it allows people to hear the songs even on the television. These songs make people have the urge to dance and be happy.

Week Eight EOC: Creative Content

The creative content going into my marketing plan is a Website. A social network based site people will be able to make accounts and be able to put as much information about their lives as they choose to. Users can upload pictures and videos for others to view as well. The main attribute this site will have compared to others is that this will be a safer more protected site than the competition. You will be able to follow other peoples profiles and comment on pages. The site will automatically let you know when you have been added to distinct groups like 9/11, WWII, Vietnam War, and other groups. This site will be completely free to use and 100% safe. People from the company will constantly fish through the site to make sure everything being posted is appropriate. When accounts are first made users will have to agree to terms that what they are posting is the truth and that plagiarizing is illegal. The users are the focal point in this and staying connected as such is the most important concept that we focus on for the site. This site is closely related to people that are looking for hope and some happiness in their life. It will not be hard for users to come everyday and post anything they feel. Again mainly focused on the elderly because their story is meant to be heard and the best way to remember it is when its written down. Now take that and allow users that are interested in the subject to read it and know their reading something beautiful.

Implementation Evaluation Control

The implementation of how this site will come alive is by me and only me. I will be the coding end and the business end of the operation. If you dont need anyone else to do a job just do it yourself. Soon I will find someone to be my partner but for ownership reasons I will hold majority for I am the creator and founder of this project. Like the book says on printed page 50, "To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control." The way that we will be viewed as a credible source of information is after we have received funding from the angel and get our 5,000 users from around the nation. From Kotler & Sons "Implementation addresses the who, where, when, and how." So by doing so it will be tricky to get everyone to jump on this bandwagon, not everyone wants to talk about their lives openly in front of people and I have to be understanding when doing so. 

Price

The price for my product is totally 100% free. Throughout all of this their isn't a doubt in my mind that would think otherwise, this site is to only help people. If people want to donate to the cause then they do on their own. We will never put a price on this, it would be very wrong to do so. To prove how important price is to us and everyone else, read this from the printed page 13 "The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product, price, place, and promotion. To deliver on its value proposition". Price is important to us, so important we made it free. From printed page 79 "Rather than offering high quality at a high price, or lesser quality at very low prices, marketers in all industries are looking for ways to offer today’s more financially cautious buyers greater value—just the right combination of product quality and good service at a fair price." Even though it is free we strive to make sure the value you will receive is the same value that mercedes benz offers to their customers when they sell their cars. 

Promotion

From the printed page 11 from the book, is the definition of how consumers feel about products and promotions "The idea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort." The way that this site is going to promote itself is by getting an angel investor to invest $50,000 in the company. After doing so me and some others from the team will travel the county to mainly retirement homes and any other organization that can provide us with users. Like I said before, everyone is the target audience. The plan is to find atleast 100 people from each state to make an account, after all that is done we will have 5,000 users that will making posts and telling their friends about this. Each person probably has a Facebook and twitter so it will be very easy after this point to get our website going. On printed page 11 "The selling concept takes an inside-out perspective. It starts with the factory, focuses on the company’s existing products, and calls for heavy selling and promotion to obtain profitable sales." Basically to say the website will be our factory and we will have workers working day in and day out to make sure that everything being posted is safe and enjoyable for everyone else.