Wednesday, July 18, 2012

Week Two EOC: Boston Consulting Group - Video Games


With so much technology changing every day, its very surprising that big name video game companies haven't released a new console since 2005 Xbox 360, 2006 Playstation 3, and 2006 Nintendo Wii. Its almost like they don't have anything new to give. Its been 6 years since then and so much has already changed, these video game companies have fell off the market because they haven't created something that can adapt to the new age of gaming. People can now go on their phone and pay a dollar for a game that probably took a day to make, play it for a couple weeks and then onto the next one. With that being said these people don't need consoles to play their video games because they can be played through the iPhone and Android device. Even though these companies have been lacking on a new console, they have updated their software to allow users to buy more of a digital copy of a game for just about the same price, you would think that those numbers would be low but from http://www.slideshow.net says "2011 Public Video Games Numbers  Total value of all public game companies  $111.2 billion.  $39.7 billion PC and console (not including Nintendo)  $37.6 billion from online  $17.3 billion from Nintendo  $11.8 billion from mobile  In June 2011, the global video game market was valued at US$65 billion" thats actually not bad at all, and i bet that the mobile game apps number will have increased in a large amount for 2012. Even if every gaming system is moving to digital i have faith that once Sony , Microsoft, and Nintendo release a new console it will start a revolution, i mean what else have they been doing for the past 6 years? but don't take my word for it http://www.idate.org said “Growth of the video game market is still influenced by the life cycle of home consoles. As such, the commercial launch of new generation machines from 2012 on will inject renewed growth into the sector, with video game software generating potential revenues of some EUR 60 billion by 2015.” Im very glad to have the chance to grow up my whole life surrounded by technology especially video games, i applaud the people that strive to always break the barrier of what is possible, a company called OUYA a few months ago went onto a website in sought of looking for people to back up an idea for a gaming console solely made for the online gaming experience, every game is free to try and is built around the android market since then they have raised 5 million dollars and the console will cost just around 100 dollars. Just like http://www.kickstarter.com says, "We've packed this little box full of power. Developers will have access to OUYA's open design so they can produce their games for the living room, taking advantage of everything the TV has to offer." i feel like this will soon be the top gaming console.

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