Business Mission Statement

In August 2012 I, Ryne Colquitt created ThisIsLife.com. From the textbook printed page 41"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines" Our mission statement will serve to be on the same guidelines. This site is a different kind of social network and can be best described as the new way to get your life story told for a much larger audience then your family. The characteristics of the site is that for a more enjoyable experience only the people that want to read about your life are going to be the ones reading it. Our target audience are people from any age, but focused more upon the elderly because their voice is rarely heard now a days. For the workers of this site, we will make it our mission to make sure everyone that posts is comfortable when they are on the site, people that include themselves with bullying will have their account terminated as soon as possible. Users on ThisIsLife.com will also be able to post about incidents that have affected their life in a positive/negative way, the intention is that when the user posts they will feel less alone and know that other people are affected by almost the same things. ThisIsLife.com does not intend on focusing energy on making a profit, like the textbook says on printed page 41 " a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers". ThisIsLife focuses more on the guidelines of allowing people to be more open with their lives in a comfortable environment.