Distribution

From the book of printed page 10 "The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency." With that being said the distribution will be very simple but extremely important for this because its a website, all you need is internet to go on so theirs no need to go to a grocery store and pick this up. Why its so important is because someone can go to any website that they can join for free, this will be the best one offering the best value. Sometimes people have this idea that free is a bad thing so making sure that the value is top priority. In the book on printed page 46 "making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts." I like this concept because I never plan to change the price of this but I do plan to accurately weigh sales and accounts on the same level.