Like any good marketing analysis this is ThisIsLife.com SWOT analysis, and by definition in the book printed page 55 "Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)" We will follow those exact steps to be successful.
Strengths
- A positive format that allows people to make accounts and start channeling their feelings of anger, sadness, or any confusing feelings in a environment where you will feel comfortable and safe.
- Be able to tell your life story in writing in a easy and fun way
Weaknesses
- The weaknesses for the project would be that people feel that they dont trust it
"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance."
Opportunities
- Being the best social network online
- a safe alternative to cure depression instead of medication
"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage"
Threats
- Having a cyber bully threaten any of the users
- Having someone commit suicide because of someone being mean on the site
"Threats are unfavorable external factors or trends that may present challenges to performance"
No comments:
Post a Comment