Week Four EOC: Business VS. Consumer Buying Behavior

The key factors that go into today economic market are many things because everyone wants to know that what they are buying is going to be worth it. One major factor is price, the economy is hurting and when its in pain peoples wallets hurt at the same time. The second factor is the need for the product, if a person doesn't really need it at that moment they will not buy it. Another factor is how they are going to use the product, do they have anything in their house that can do the same thing? The stages of a buyer is when they pick up the product they are very intrigued. They start to look at the product and study everything about it, they start to tell themselves how much they want it. Questions start to fly in their head about how they could use it? or if they really need it? If that person really likes it, they will ask questions to a worker about the product. Hopefully the salesman did their job good to sell the product because at this point the person will feel very sure about buying this product. If they still feel uneasy they will start to question themselves even more but at this point the product has taken over the buyer and they will purchase. I believe that the business market is whatever is in need at this point and time. Technology is at a all time high and the need for it is incredible. Technology is very fast with being updated and being able to find something new is stunning. Here is what is said about General Motors in  a article from the textbook, "In the buying decision, locomotive performance plays an important role. In such big-ticket purchases, buyers carefully scrutinize factors such as cost, fuel efficiency, and reliability. By most measures, GE’s locomotives outperform competing engines on most of these dimensions." As you can see everyone consumer has to consider all types of buying decisions when it comes to their product.