Target Market Strategy

For its ThisIsLife.com their is a wide variety of who is involved in the target market because everyone has a life story and like the book says on printed page 9 "The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after" . To be exact on who would be in the category of target market it would have to be the elderly. Even though a lot of the elderly isn't computer savvy as the young generation I still have faith they will find a way to be able to do this. I would say the depressed is a target audience but that would be wrong to say, I can only hope that people are sad come to my site to channel their emotions. Now because its hard to truly go after everyone it will be a challenge, and like the book says on printed page 9 "By trying to serve all customers, they may not serve any customers well. Instead, the company wants to select only customers that it can serve well and profitably." I will make it my mission to make sure everyone wants to be on my site.