Product

Like many businesses that produce products for consumers I will not follow what the printed page 7 says in the book "The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products". The product that ThisIsLife.com is offering is a safe, free social networking site for people to channel their emotions and life stories. Its the satisfaction that people will feel when they are on this site, to be able to go through and read about peoples lives and experiences that have changed the lives of thousands. If people choose they can buy ThisIsLife.com merchandise and 20% of the money will be donated to organizations that help kids get through depression. I can only make it a mission that people choose my product other then others because of the value that they will receive when on this site, "Consumers usually face a broad array of products and services that might satisfy a given need. How do they choose among these many market offerings?"